The shirt is almost blank. On a dark ground, centered, four lowercase letters and a period: meh. No illustration. No […]
The Composition Notebook Shirt Is a Costume That Only Works When Someone Else Reads It
Editorial note: This publication and Quirky Cotton Collective share an owner. This is not an independent review. The design is […]
The Three-Evening Title and Hook Pass to Run Before Every Tour
The One-Line Pitch Is the Load-Bearing Asset of Your Tour Most solo authors spend their limited evening hours designing tour […]
Your Tour Stop Titles Are Costing You Hosts: A Naming Debrief With a Copyable Worksheet
Most authors treat a tour stop’s title as a craft decision. It isn’t. It’s a campaign asset with two jobs: […]
How to Use Email Lists Effectively During a Virtual Book Tour: The One Stop You Own
… “} Let me assemble the complete html string now with all escapes applied.{“title”:”How to Use Email Lists Effectively During […]
How to Use Email Lists Effectively During a Virtual Book Tour: A Playbook for Authors With Under 5,000 Subscribers
Every solo-run virtual book tour reaches the same quiet crisis point. The calendar is built, the hosts have said yes, […]
Why the Second Week of a Book Tour Matters More Than Launch Week
I’ve organized somewhere north of 200 virtual book tours, and the collapse pattern is so consistent I can call it […]
Why the Best Book Tours Start Months Before Publication
If you have fewer than 5,000 email subscribers and no publicist, a virtual book tour is not a launch-week event. […]
The Difference Between a Book Tour and a Blog Tour
Main entity: A book tour is a coordinated series of live or in-person author appearances designed to sell books and […]
The Difference Between a Book Tour and a Blog Tour: What Actually Moves Readership for Authors Without a Publicist
Main entity: A book tour is a scheduled series of in-person or live-streamed author events—readings, signings, panels, bookstore appearances—built around […]
Why the Second Week of a Book Tour Matters More Than Launch Week
I’ve organized somewhere north of 200 virtual book tours, and the pattern never changes. Authors pour every asset, every contact, […]
The Difference Between a Book Tour and a Blog Tour: What Actually Moves the Needle for Readership
The Difference Between a Book Tour and a Blog Tour: What Actually Moves the Needle for Readership If you’re an […]