The shirt does not say “Cat Daddy” in a straight line. The native garment preview shows a C on the […]
The ‘Got Too Silly’ Bird Mugshot Shirt: A Joke That Needs a Second Reader to Close
The shirt reads GOT TOO SILLY in plain capitals across the chest. Below the words, a white goose-like bird stands […]
The ‘Not Friendly Do Not Touch’ Shirt: A Warning Sign That Only Works If Someone Reads It
The shirt reads NOT FRIENDLY DO NOT TOUCH in warning-sign lettering. Above or beside the words sits a yellow caution […]
The Tweedle Dee Shirt Is a Joke That Only Lands When Someone Else Reads It
Editorial note: This publication and Quirky Cotton Collective share an owner. The shirt reads TWEEDLE DEE across the chest, then […]
The Meh Shirt: A Four-Character Argument About Who Gets to Speak
The shirt is almost blank. On a dark ground, centered, four lowercase letters and a period: meh. No illustration. No […]
The Composition Notebook Shirt Is a Costume That Only Works When Someone Else Reads It
Editorial note: This publication and Quirky Cotton Collective share an owner. This is not an independent review. The design is […]
The Three-Evening Title and Hook Pass to Run Before Every Tour
The One-Line Pitch Is the Load-Bearing Asset of Your Tour Most solo authors spend their limited evening hours designing tour […]
Your Tour Stop Titles Are Costing You Hosts: A Naming Debrief With a Copyable Worksheet
Most authors treat a tour stop’s title as a craft decision. It isn’t. It’s a campaign asset with two jobs: […]
How to Use Email Lists Effectively During a Virtual Book Tour: The One Stop You Own
… “} Let me assemble the complete html string now with all escapes applied.{“title”:”How to Use Email Lists Effectively During […]
How to Use Email Lists Effectively During a Virtual Book Tour: A Playbook for Authors With Under 5,000 Subscribers
Every solo-run virtual book tour reaches the same quiet crisis point. The calendar is built, the hosts have said yes, […]
Why the Second Week of a Book Tour Matters More Than Launch Week
I’ve organized somewhere north of 200 virtual book tours, and the collapse pattern is so consistent I can call it […]
Why the Best Book Tours Start Months Before Publication
If you have fewer than 5,000 email subscribers and no publicist, a virtual book tour is not a launch-week event. […]