Author: Wilma Sanchez

You’ve just locked in your launch date. Your publisher—or your own color-coded spreadsheet—asks about your “tour” plans. Right away, you […]

Say “book tour” and most people picture a tired author trudging from one bookstore to the next, reading to a […]

Say “book tour” and most people still picture a writer at a podium in some packed indie bookstore, reading from […]

Why I Stopped Believing in the Handshake I once stood in a half-empty bookstore, watching an employee fuss over a […]

Stop Calling It a Book Tour When It’s Not I can’t tell you how many times an author has told […]

I’ve sat across from too many debut authors with that same glazed look in their eyes. They’ve just been told […]

I’ve watched authors drop thousands of dollars on a single bookstore event, only to sell twelve copies and nurse a […]

I’ve watched too many debut authors blow their entire marketing budget on a physical tour that left them with nothing […]

I’ve lost count of how many debut authors have told me they’re “going on tour”—and then described a schedule of […]

I’ve lost count of the authors who’ve come to me, exhausted and broke, after a “book tour” that was really […]