Author: Wilma Sanchez

I can’t count the number of times a debut author has asked me, “Should I do a book tour or […]

I’ve lost count of the authors who’ve messaged me, absolutely certain they needed a traditional book tour. They imagine packed […]

I can’t tell you how many debut authors have told me they’re “going on tour” — only to find out […]

I’ve watched too many authors burn months planning a “book tour” that was really just a string of guest posts […]

I’ve sat through enough publishing panels to know the phrase “book tour” still makes some authors’ eyes go wide, like […]

Most authors have heard the terms thrown around at writers’ conferences or in Facebook groups. They get lumped together, as […]

I’ve watched too many authors torch their marketing budget on events that barely nudge the needle. The muddle between a […]

Stop Believing the Hype: What a Book Tour Actually Is I still remember my first book tour in 2014. I […]

When my first book came out, I thought I had to do a book tour. Everyone said so. Get in […]

I remember my first book launch like it was yesterday. I had a box of printed bookmarks, a stack of […]

Fifteen years in book publicity, and I still see debut authors mixing these two up. They hear “tour” and picture […]

If you’ve just signed a publishing contract—or you’re self-publishing and staring at a marketing checklist—someone has probably told you to […]