If you’re an author staring at your publishing budget and wondering whether to hit the road or stay behind your […]
Category: My Blog
Book Tour vs. Blog Tour: What Actually Moves Copies
If you’ve heard authors throw around “book tour” and “blog tour” as if they’re interchangeable, I’m not shocked. It’s one […]
Book Tour vs. Blog Tour: Which One Won’t Waste Your Time
So many authors I talk to have this blurry idea of how to get a book in front of actual […]
Stop Calling It a Book Tour When You Mean a Blog Tour
I can’t count how many times a writer has told me they’re heading out on a book tour. I ask […]
What a Book Tour and a Blog Tour Actually Are (And Why Most Authors Get It Backwards)
My inbox has a predictable rhythm. Every few weeks, a debut author reaches out, voice brimming with equal parts hope […]
The Brutal Truth About Book Tours vs. Blog Tours: What Actually Sells Books
I get this question at least twice a week, usually from debut authors who’ve already sunk their advance into a […]
Your Book Doesn’t Need a Tour. It Needs the Right Tour.
I’ve stopped counting the debut authors who breeze in saying, “I want a book tour,” when what they’re actually picturing […]
The Difference Between a Book Tour and a Blog Tour (And Why It Matters for Your Book’s Real Reach)
Most authors I talk to are working with a fuzzy, romanticized idea of a book tour. They picture bookstore readings, […]
The Difference Between a Book Tour and a Blog Tour: What Actually Sells Books
I’ve sat across from too many authors who think they’re getting a book tour, only to find out they’ve signed […]
How to Build a Virtual Tour That Reaches Readers Who Will Never Attend a Live Event
Too many authors still believe a book tour means rented halls, folding chairs, and the hope that thirty people show […]
Why Your Author Platform Matters More Than Your Tour Stops
Why Your Author Platform Matters More Than Your Tour Stops Most authors dream of the book tour: the packed rooms, […]
The Problem With Treating a Book Launch as a Single Day Instead of a Season
I can still see her face the first time I watched an author bet everything on a single Tuesday. She […]