When a Book Launch Feels Like a Shot in the Dark I still remember the first time a client asked […]
Book Tour vs. Blog Tour: The Unvarnished Truth About What Moves Copies
I’ve sat across from too many debut authors who are dead set on a traditional book tour. They picture packed […]
Book Tour vs. Blog Tour: Which One Actually Moves Copies?
I once watched an author drop two grand on a single bookstore event. She rented the space, shipped the books, […]
Book Tour vs. Blog Tour: Which One Actually Sells Books?
If you’ve recently published a book, you’ve probably been told you need a “tour.” The word itself has been stretched […]
The Difference Between a Book Tour and a Blog Tour: What Actually Sells Books
I’ve watched authors drain their advance on plane tickets and half-empty bookstore readings. I’ve also watched authors sit at home […]
Book Tour or Blog Blitz? What Nobody Tells You About Selling Books
I’ve lost count of the authors who’ve told me they’re “doing a book tour,” only to describe a week of […]
Book Tour vs. Blog Tour: Which One Moves the Needle (and Which Just Drains Your Wallet)
I’ve watched too many authors pour money into the wrong kind of promotion because no one sat them down and […]
Book Tour vs. Blog Tour: What Actually Sells Books (And What Just Wastes Your Time)
I’ve watched too many authors throw money at a “tour” and get nothing back but a few polite tweets. If […]
The Real Difference Between a Book Tour and a Blog Tour (And Why Most Authors Get It Wrong)
I’ve lost count of how many debut authors have told me they’re planning a “book tour” — and then described […]
Book Tour vs. Blog Tour: Which One Actually Moves Copies?
I’ve watched authors drain their savings on week-long bookstore tours and come home with nothing but a stack of unsold […]
Book Tour vs. Blog Tour: What Actually Sells Books (and What Just Wastes Time)
I see this mix-up constantly. A writer comes to me, drained, explaining they just wrapped up a “book tour” that […]
Book Tour vs. Blog Tour: What Actually Moves Copies (And What Just Empties Your Wallet)
I canât tell you how many panicked debut authors have landed in my inbox, convinced theyâd been scammed. They paid […]